WordPress 2.9RegisterToFump
FUMP (Follow Up Mailing List Processor) is one of few tools for creating permanent and long-lasting relations with client. For keeping clients attention and after all for triggering reaction to events in Your company. Reaction to released products or services, to announced promotions and competitions etc. All that lies behind inconspicuous name: mailing list building.
WordPress – for uninitiated it's an ordinary blog. In fact it's very functional tool for creating community around what You deal with. For creating community around You and Your business. A place where get all old regulars and new readers looking for knowledge, information or solutions you offer them. In addition WordPress' construction – very friendly for search engines is a great advantage in competition called "positioning".
What links these programs?
Until today, hardly anything. Two worlds, both used in marketing, both are powerful tools in field which they serve. The only link between them are additional elements, popping up, attracting attention. Every blog, where Fump is used, have layered windows or forms put on site screaming "Sign in!".
It's of course effective method, probably the most effective one.
But it has just changed…
From now you have occasion to lead new quality to you way of creating mailing list. How does it work?
Imagine, that you encounter blog, which content interested you. You search it, read, make notes and when you get to the essence of what interested you so much you see a frame with text:
The following content was hidden. It's visible only for logged in users. [Log in], or [register] completely for free.
Are you able to resign? If registration is free and takes only a minute…
In the end You have been signed in a mailing list operated by Fump. Furthermore you finally see the content, which was hidden so far and you can continue reading. Everything "automagically" and simple.
Of course apart from this method, you can induce to registration people who want to comment (when only logged in can comment). Actually, there could be as many reasons as you can imagine.
The most important is that user hasn't only an offer to "sign in a mailing list".
He wants to become part of a community
functioning on a blog. This reason can be much more important for him. However to the list in Fump he is signed in automatically by WordPress' plug-in when he confirms the registration. It happens automatically, and what is more modified WordPress' action causes:
Changes and additional WordPress' functions:
| You can set your own logo on register and log in sites. | ADDED |
| You can set your own title shown on mouse roll over that logo. | ADDED |
| You can change the address where user is redirected after clicking this logo (default it's wordpress.com). You can change this to e.g. back to you main site. | ADDED |
| You can define your own announcement (e.g. welcome) above the form on log in site. | ADDED |
| You can define your own announcement (e.g. assurance that you won't give e-mail address to anyone) above the form on registration site. | ADDED |
| You can hide any part of text in posts. | ADDED |
| You can hide any part of text on static pages. | ADDED |
| You can change tags used to hide. | YES |
| You can allow search engines (e.g. Google) to see the whole content, with the hidden one. Thanks to that people finding their problem's solution e.g. in Google come to Your site and are asked for registration. |
YES |
| You determine content and appearance of information seen by not logged in user instead of hidden text by yourself. | YES |
| Changed annoying WordPress' function: When registering user chooses his password (instead of random one, sent by e-mail) | CORRECTED |
| When registering user types his name (apart from user name) | ADDED |
| If you have published privacy policy – user has to accept it when registering (even Fump doesn't have it!) | ADDED |
| Double opt-in. When registering there's sent an e-mail with confirm link. Clicking it is necessary to account activation | YES |
| AntiSPAM security. Registering person is added to Fump only when activating account (when clicking the activating link) | YES |
| You choose content and title of e-mail with confirming link | YES |
| After confirming registration user is automatically logged in | YES |
| New user, after confirming registration is automatically redirected to site which induced him to register. | YES |
| The same permanent user after logging in is automatically redirected to site which he was reading before. | YES |
| The three above lines cause, that user comes back to content he was reading as quickly as possible, and doesn't have to search for it again in Your service | BRILLIANT :) |
| Fump can (if you want) remember WordPress user name, not only name and e-mail | YES |
| End of problem with national letters. RegisterToFump can automatically encode signs from UTF-8 to ISO-8859-1 or ISO-8859-2 required by Fump. It can be made by a few ways. | YES |
| There are two ways of registration in Fump. Each of them has it's own advantages | NEW |
| The first way – standard, using Curl (described in Fump in Integration) | YES |
| The second way – direct write to Fump's databases. (which way to choose – it's described in the manual) | ONLY HERE |
Is it time for Your new style in marketing?
Download RegisterToFump plug-in for free
Greetings.
